Why We Recommend Washing at 30°C (And When 40°C Makes Sense)

Nov 15, 2024Chris Puttock

When it comes to caring for your clothes—and the planet—how you wash them matters. At Earth Wardrobe, we design timeless wardrobe essentials made with care, and we want them to last for years. That’s why we recommend washing most of your garments at 30°C. Here’s why it makes a difference—and when a warmer wash might be appropriate.

💧 1. Lower Temperatures = Lower Impact

Did you know that washing at 30°C uses up to 40% less energy than washing at 40°C? It’s a small change that adds up.

  • 🌍 Reduces your carbon footprint
  • ⚡ Less electricity = lower utility bills
  • 🐢 Better for the environment and future generations

Every gentle cycle helps reduce your household’s energy use—without sacrificing cleanliness.

👗 2. Gentle on Fabrics, Gentle on Your Wardrobe

Our clothes are made from natural, breathable fabrics—and they respond best to cool water.

Washing at 30°C helps:

  • Preserve colour vibrancy
  • Prevent fabric wear and shrinkage
  • Extend the life of your clothes

We want your pieces to look and feel beautiful after 30 washes, not just the first one.

🧼 3. Does It Really Clean Well at 30°C?

Yes—especially with modern detergents designed for cold water.

Unless clothes are heavily soiled or stained, a 30°C wash is usually more than enough. Everyday wear like tops, trousers, dresses, and even most underwear come out fresh and clean.

💡 Tip: For tougher stains, pre-treat before washing. And if you’re washing bedding or towels? A 40°C wash now and then is totally fine.

✅ Our Quick Care Guidelines

Item Type Recommended Wash Temp
Everyday clothing 30°C
Delicates / brights 30°C, gentle cycle
Towels / bedding 40°C (occasionally)
Stained garments 30°C with pre-treatment, or 40°C if needed

🧺 Final Thoughts

Choosing a lower wash temperature is a simple habit with big benefits—for your clothes, your wallet, and the world.

At Earth Wardrobe we believe that sustainability starts at home. Caring for your wardrobe with cool water is one small way to help make fashion more thoughtful.

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