The fashion industry accounts for an incredible 10% of greenhouse gas emissions. That's more energy than the aviation and shipping industry combined. It's a complex problem that involves farming, manufacturing, transport and disposal.
We've made it our goal to try and help people like you shop fashion in a more sustainable way. Our plan is made of two parts:
Our Two Point Plan
Our plan features two types of sustainable clothing:
1. Eco-friendly Essentials
2. Pre-owned Clothing
🌗 Eco-friendly Wardrobe Essentials
Earth Wardrobe's mission is to provide sustainable clothing at a price everyone can afford. We offer eco-friendly essentials made in ethical production facilities from materials such as organic cotton, regenerated cotton and bamboo.
You can watch a video from the facility that produces many products in our range such as our Organic Essential t-shirts.
Organic cotton which requires considerably less water to grow, does not use harmful pesticides and also has strict requirements for energy consumption and waste treatment.
Bamboo is one of the fastest growing plants in the world. Viscose fibre is then extracted and used in garments.
Regenerated cotton uses excess cotton (offcuts) from the cutting room to make new garments.
🌓 Pre-owned Clothing Suggestions
We developed an app - ShopCircle - that helps you find pre-owned clothing alternatives without forcing you to change where you shop. Use the app to browse your favourite fashion retailers and find pre-owned alternatives with a tap.
If you'd rather browse only pre-owned clothing you can search millions of items from top secondhand marketplaces inside the app.
You can use it to browse websites of your favourite shops as you normally would. Then, find similar pre-owned items by simply tapping a product image. It's up to you to decide if you buy the item new from the retailer or buy one of our pre-owned suggestions.
You can also use the app to go straight to searching for pre-owned items only.
🌕 Putting it Together: Our Vision
Our Sustainable Clothing Vision is straightforward:
Your simple wardrobe basics are made from eco-friendly materials that minimise ecological damage.
Other parts of your wardrobe are then filled with pre-owned clothing to limit waste and reduce clothing production.
We would still purchase new clothing items but fewer - our aim is to reduce consumption, not eliminate it entirely.