Our Mission

If a sustainable solution isn't affordable for everyone, is it even a solution?

Our mission is to provide sustainable clothing that everyone can afford. We concentrate on wardrobe essentials that everyone needs - t-shirts, vests, sweatshirts and jackets.

How will we offer affordable prices?

We have put all our energy into building an efficient supply chain that focuses on high quality basics. Our product range is updated twice a year - that's why we're called a 'slow fashion' retailer. Doing so allows means our products can be made at a lower cost while producing less waste.

Are low prices incompatible with ethical products?

It's understandable to be concerned that a low price for something means that compromises have been made in terms of ethics or environmental responsibility. As a sustainable retailer we have to be incredibly disciplined to ensure our products are indeed ethical and eco-friendly. To do this we make sure all products we stock have appropriate certifications. For example, all organic products must have be certified.

But what about the workers who make the product? Poor working conditions in the garment production industry are well documented. We choose to work with manufacturers who are changing this image. By sourcing products from facilities that participate in programs such as Fair Wear and Amfori BSCI we know the supply chain is being closely monitored to ensure pay and working conditions meet standards.

Above certifications from the Neutral Fairtrade range.

So, do you need to top-up your everyday basics?

Chances are you'll probably need to refresh your essentials sometime this year. Try something from our affordable and sustainable range!

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